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Book Coulee Tech for your next event or conference
A full-day, hands-on AI retreat at The Island lakeside lodge in Spooner, WI — 20 working sessions across three tracks (Leadership, Sales & Marketing, and Builder), everything on real business data. In person $495 through Aug 31, 2026 (then $995) or remote $250. Come the night before for Prompt & Pour, and leave with your AI maturity scored, a working tool-connected agent, and a written 90-day roadmap.
Save $500 — register by August 31, 2026
This is a working day, not a conference. Three tracks run side by side — pick your column, switch any time, and click any session for the full detail of what you'll build there.
Prompt & Pour · 4:30 – 8:00 PM · Fire pit · BYOB — roll in the night before and trade prompts by the fire. Then the main event, Tuesday:
Swipe sideways to compare all three tracks
Leadership Track
CEOs & owners
Sales & Marketing Track
Senior leaders
Builder Track
Hands-on builders
All times Central. Tap any session for full details — one registration covers every track, and you can switch tracks at any time.
Save $500 — register by August 31, 2026
A CEO, a sales leader, and a hands-on builder each get a different day. See yours:
For CEOs & Owners
One day for the owner or CEO of an operations-heavy company: an honest read on where you stand with AI, straight answers on security and liability, and a written 90-day plan credible enough to take to the board.
Your day, mapped outFor Senior Leaders
One day for the GM, ops leader, sales leader, or office manager who actually owns the workflow: a repeatable method, proof on data like yours, and one real workflow that runs itself before you're back at your desk.
Your day, mapped outFor Employees & Builders
One day for the hands-on builder: wire AI to real data, build a tool-connected agent with guardrails, and go back to work with something running — plus the language to make the case internally.
Your day, mapped outSix instructors who run real businesses and teach this for a living: four certified AIBMM coaches, the developer who builds the systems they teach, and the coach who runs the afternoon's long follow-up build. Small room, hands-on all day — you work beside them, not behind a webcam.
Why it lands differently
Certified AIBMM Master Coach
CEO & Founder, Coulee Tech
Holmen, WI
Rod is the CEO and founder of Coulee Tech — an Inc. 5000–recognized IT and cybersecurity firm — and an award-winning author and speaker helping leaders adopt AI responsibly and securely.
Certified AIBMM Executive Coach
President, Coulee Tech — Eau Claire Market
Eau Claire, WI
Aaron helps business leaders simplify technology and use AI and cybersecurity to grow with confidence. Known for an engaging, “non-geek speak” style, he presents across the Midwest to owners, sales teams, and non-profit boards.
Certified AIBMM Executive Coach
CEO & Co-Founder, Ener Systems
Covington, LA
A mechanical engineer turned AI strategist, Rene helps CEOs and CFOs turn AI into a force multiplier — scaling teams, cutting costs, and driving competitive advantage without compromising security.
Certified AIBMM Coach
Founder & CEO, Braintek
Houston, TX
Greg founded Braintek in 2002 and grew it into one of Houston's established managed IT providers. His team now builds private, local AI into real operations — ticket triage, an AI operator technicians talk to, and live dashboards out of QuickBooks and ERP data.
Builder Track Instructor
Software Developer & Co-Founder, Coulee Tech
La Crosse, WI
Tim brings 20 years of high-level development and engineering expertise. He builds the production agent systems the other tracks talk about — and teaches the Builder Track from working code, not slides.
AI Coach, Coulee Tech
AI Coach, Coulee Tech · Founder, Web Devy
La Crosse, WI
The youngest coach on the faculty and the only one with no adoption story. Jer was programming robots in elementary school, founded and ran the La Crosse web design company Web Devy, and used AI heavily in every part of his life, school and work alike, all the way through high school. He co-wrote Buttkicking IT Support with Rod and runs the afternoon's longest build: the follow-up system that makes sure no lead ever goes cold in an inbox.
Attending remotely? Live cohorts are hosted by AIBMM Certified Coaches running the same exercises with your group in real time — ask us about hosting one.
The night before, the venue, the day itself, where to stay, and how to get here — without scrolling.
Roll in the evening before and start the easy way — an unstructured cocktail evening by the fire. BYOB, no agenda, just instructors and attendees trading prompts and ideas.
In person $995$495 · Remote $250· Limited in-person seats. Tell us who you are and we'll hold your spot.
Save $500 — register by August 31, 2026
Last year's retreat helped leaders turn AI into profit. This year goes further. Profit is a side effect — the real prize is operational transformation: changing how work actually flows through your business, with AI systems that carry real load.
The entire day is structured around the AI Business Maturity Model (AIBMM), and every session is built on one rule: nothing theoretical — only shovel-ready work. You will not leave with a notebook full of ideas. You will leave with work product:
Who should attend: Business owners, executives, sales and non-profit leaders, operations managers — and your developers. The day runs three parallel tracks — Leadership, Sales & Marketing, and Builder — so bring both sides of the house and leave with a shared plan.
Every session of the day is pinned to a level of the AI Business Maturity Model. You start the morning by scoring where you actually are, and you leave with a written plan for the next level — not a general enthusiasm for AI.
Level 1
Uncontrolled, unstructured AI exposure. Using AI sporadically with no strategy or guidelines.
A few people paste company information into ChatGPT. Nobody owns it, nobody reviews it, and nobody knows what left the building.
Curiosity, and real exposure you can't see.
Level 2
Template-driven prompting with human review. Using AI with standard templates and approved workflows.
Saved prompts your team actually reuses, with a human checking the output before it ships. Faster writing, faster research — but AI still can't see your systems.
Hours back every week. This is where most businesses are today.
Level 3
Tool-connected, repeatable agent workflows. AI agents that execute defined steps with traceability.
AI is connected to a real system — your CRM, your job data, your accounting — and runs a multi-step task end to end while you watch each step.
A job that used to take a person a day now runs on request.
Level 4
Multi-agent orchestration with governance and QA. Managing multiple AI agents that work together with oversight.
Several agents handing work to each other on a schedule, with permissions, audit trails, and a QA step — managed the way you'd manage a team.
Capacity that scales without adding headcount.
Level 5
Embodied automation with real-world execution controls. AI integrated into physical processes and hardware.
AI reaching past the screen — production lines, equipment, and physical processes with real-world execution controls.
The frontier. Very few businesses are here yet.
Register by August 31, 2026 and save $500 on an in-person seat.
$995$495 per seat
Regularly $995 — book by August 31, 2026 to lock in $495
The full experience: work side-by-side with the instructors at a lakeside lodge, whiteboard your workflows over a working lunch (included), and write your 90-day roadmap with a coach at your table. Come in the night before for Prompt & Pour, and stick around after for the evening social, 4:30 to 7:30 PM.
$250 per person
Every session streams live. Remote cohorts are hosted by AIBMM Certified Coaches who run the same exercises with your group in real time — same agenda, same artifacts, from your own conference room.
Are you an AIBMM Certified Coach? You can host a remote cohort for your own clients — reach out and we will set you up.
Most businesses are stuck at Level 2: AI answers whatever you type at it, but it is blind to your actual business. RapidDashboard.AI is the fastest bridge across — it connects securely to the systems you already run (ERP, accounting, CRM, healthcare platforms) and turns plain-English questions into live dashboards and narrative reports. Your business data. One question away.
Every track puts hands on it: leadership scopes a pilot for your KPIs while builders extend the platform with custom connectors and tools. This is what shovel-ready means — you can start the pilot the week after the retreat.
Business owners travel to Spooner from across western Wisconsin and Minnesota — most within a few hours by car. Can't make the drive? A $250 live-remote seat is available.
Book Coulee Tech for your next conference, workshop, or corporate event.