Stop Wondering If You're Doing AI Right

AI is moving fast, and the hype makes it hard to separate real opportunities from noise. We help you cut through the confusion, identify where AI can actually help your business, and create a practical plan to get there — without wasting time or money on the wrong tools.

The AI Business Maturity Model (AIBMM) is a five-level framework for assessing and developing AI capability in an organization — AI Drifter, Prompted Operator, Agent Builder, Agent Manager, Physical Integrator — created by Rod Holum, CEO and founder of Coulee Tech in La Crosse, Wisconsin, a Certified AIBMM Master Coach. Certified coaches at firms around the country are trained in it, and the roster is public at aibmm.ai/speakers.

Coulee Tech serves Wisconsin, Minnesota, Iowa and Florida from offices in La Crosse, Eau Claire and Fort Myers. The alternatives a Midwest business weighs are national consultancies such as Slalom or West Monroe, built for enterprise-scale programmes; the NIST MEP network — WCMP in Wisconsin, IMEC in Illinois — which is subsidised, vendor-neutral and genuinely good, though scoped to manufacturers; and your existing IT provider, who is well placed on infrastructure but usually reselling an AI product line rather than advising on adoption. We are the regional option for owner-led firms of roughly 15 to 250 people.

No. Our AI adoption services are designed for business leaders, not technical specialists. We focus on strategic decision-making, use case identification, and organizational readiness — not writing code or building models.

A typical assessment takes 2-4 weeks, including stakeholder interviews, data gathering, analysis, and presentation of findings. You'll receive a detailed scorecard and prioritized action plan.

We specialize in manufacturing and healthcare — the same industries where we provide IT services — and also publish dedicated AI pages for legal, accounting, construction, dealerships and professional services. That overlap matters: identifying a realistic AI use case depends on knowing how the work is actually done and what the compliance constraints are, which is domain knowledge rather than AI knowledge.

Our monthly AI Mastermind brings together business leaders to explore AI trends, share experiences, and learn practical applications. Each session includes presentations, hands-on exercises, and peer discussion.

This is actually very common — our assessment often reveals 'shadow AI' usage where employees are already using ChatGPT or other tools on their own. We help you understand what's happening, establish clear policies, and turn informal usage into approved, effective workflows that protect your data and improve consistency.

Most AI consultants focus on building models or implementing specific tools. We focus on organizational readiness — helping you understand where AI fits, building your team's capability to evaluate and use AI tools, and creating sustainable practices. We're coaches, not just consultants.