AI Business Coaching
One-on-one executive coaching to help you navigate AI adoption, build a strategy that survives contact with your business, and lead the change yourself — from the people who wrote the maturity model other coaches are certified in.
AI business coaching builds your own ability to lead AI adoption, rather than handing you a consultant's plan to implement. Coulee Tech coaches owners and executive teams across Wisconsin, Minnesota, Iowa and Florida, led by Rod Holum — creator of the AI Business Maturity Model and a Certified AIBMM Master Coach.
The distinction from consulting matters more than it sounds. A plan you were handed expires the moment the market moves; judgment does not. Coaching suits leaders who expect to be making AI decisions for years and would rather not need us to make each one. Most engagements are a standing session with the owner or leadership team, working on the decision actually in front of them that month.
What AI Business Coaching Includes
AI Strategy Development
Create a clear AI vision aligned with your business goals and competitive landscape.
Use Case Prioritization
Identify high-impact AI opportunities and prioritize based on feasibility and ROI.
Change Management
Guidance on leading your team through AI adoption and building organizational buy-in.
Implementation Roadmap
A phased plan for rolling out AI initiatives with clear milestones and success metrics.
ROI Frameworks
Tools to evaluate AI investments and communicate value to stakeholders.
Ongoing Support
Regular check-ins and access to your coach as you execute your AI strategy.
The Coaching Process
Discovery
We learn about your business, goals, and current AI understanding.
Assessment
Evaluate your organization's AI readiness and identify opportunities.
Strategy
Develop your AI vision, prioritize use cases, and create a roadmap.
Execute
Implement with ongoing coaching support and course corrections.
Who would be coaching you
Coaching is a relationship with a specific person, so it matters who that person is. Both of ours hold published AIBMM certifications and have taught this material well outside our own client base.
We did not adopt the framework — we wrote it
The AI Business Maturity Model was created by our CEO, Rod Holum, a Certified AIBMM Master Coach. Coaches at firms around the country are certified in it, and the roster and tiers are public at aibmm.ai/speakers.
Seven published books
Four on AI adoption for business leaders, three on cybersecurity — written by our CEO and our Eau Claire market president.
Requested to teach it, not just sell it
Our CEO is asked to speak around the country: AI for military leadership including generals, AI for HR at the Chippewa Valley SHRM chapter, plus CEO, nonprofit, and business audiences, and a free AIBMM webinar the first Friday of every month.
You can watch us work first
A full-day, hands-on AI Business Retreat with coaches flying in from around the country — attend before you ever sign an engagement.
Rod Holum
Certified AIBMM Master Coach
CEO & Founder, Coulee Tech · La Crosse, WI
Created the AI Business Maturity Model and holds the Master Coach certification in it. He runs the assessments and the executive roadmap work himself, and is a requested speaker around the country, teaching the model to CEOs, military leadership, nonprofits, and business groups.
Verify the certification →
Aaron Libner
Certified AIBMM Executive Coach
President, Eau Claire Market · Eau Claire, WI
Leads adoption work with owners, sales teams and non-profit boards across the Chippewa Valley, in deliberately non-technical language.
Verify the certification →Both profiles are listed publicly in the AIBMM coach directory.
We have had to write this down
Four books on AI adoption for business leaders, built largely on what actually happened at real companies in our markets rather than on vendor case studies. Three more on cybersecurity, which is the constraint that decides what AI you can safely put your data into.
Meet Your AIBMM Coaches at the AI Business Retreat
Spend a day with our Certified AIBMM Coaches at the AI Business Retreat in Spooner, WI — hands-on AI training where you'll build a working AI agent and leave with a written 90-day roadmap. In person or live remote.
Explore the AI Business Retreat →AI Business Coaching FAQ
Ready to Lead Your AI Journey?
Schedule a discovery call to discuss how AI coaching can accelerate your organization's transformation.