AI Workshops & Webinars

Build AI literacy across your organization with hands-on workshops and educational webinars — taught by the author of the AI Business Maturity Model and the coaches certified in it. From executive sessions to full team training.

Coulee Tech runs AI workshops and webinars for business teams across Wisconsin, Minnesota, Iowa and Florida — from a free public webinar on the first Friday of every month to private full-day sessions delivered on site. They are taught by Rod Holum, who created the AI Business Maturity Model, and by the AIBMM-certified coaches trained in it.

The free monthly webinar is the easiest way to judge whether the teaching is any good before spending anything. Beyond it, the same material is taught by request and unpaid in rooms that could have booked anyone: military leadership including generals, CEO and executive audiences, nonprofits, and the Chippewa Valley SHRM chapter on AI for HR. It also runs hands-on for a full day at the AI Business Retreat.

Workshop Options

Monthly Event

AI Mastermind

Monthly gathering for business leaders to explore AI trends, share experiences, and learn practical applications.

  • • Expert presentations
  • • Peer discussions
  • • Networking opportunities
  • • Practical takeaways
Half or Full Day

Executive AI Workshop

Intensive session for leadership teams to develop AI strategy and identify priority use cases.

  • • AI landscape overview
  • • Use case brainstorming
  • • Strategy development
  • • Roadmap creation
Custom Duration

Team Training

Hands-on training for teams on specific AI tools and applications relevant to their roles.

  • • Tool-specific training
  • • Role-based content
  • • Hands-on exercises
  • • Best practices
Featured Program

AI Mastermind

Join business leaders from across Wisconsin and Florida who are navigating AI adoption. Our monthly AI Mastermind provides a supportive environment to learn, share, and grow.

Each session features expert insights on relevant AI topics, open discussion about challenges and successes, and practical tools you can apply immediately.

Join AI Mastermind

Typical Session Includes:

  • 30 min: Expert presentation on AI topic
  • 20 min: Group discussion and Q&A
  • 10 min: Peer sharing (wins/challenges)
  • Networking before/after

Popular Workshop Topics

AI Fundamentals for Leaders
Generative AI for Business
AI Use Case Identification
AI Ethics & Governance
AI in Manufacturing
AI in Healthcare
Prompt Engineering
AI Tool Demos
Credentials, not adjectives

Who is standing at the front of the room

Training is only worth the room hire if the person teaching it has done the thing. Ours have published certifications, written the books, and are invited to teach this material by organisations that could have picked anyone.

Rod Holum

Rod Holum

Certified AIBMM Master Coach

CEO & Founder, Coulee Tech · La Crosse, WI

Created the AI Business Maturity Model and holds the Master Coach certification in it. He runs the assessments and the executive roadmap work himself, and is a requested speaker around the country, teaching the model to CEOs, military leadership, nonprofits, and business groups.

Verify the certification →
Aaron Libner

Aaron Libner

Certified AIBMM Executive Coach

President, Eau Claire Market · Eau Claire, WI

Leads adoption work with owners, sales teams and non-profit boards across the Chippewa Valley, in deliberately non-technical language.

Verify the certification →

Both profiles are listed publicly in the AIBMM coach directory.

We have had to write this down

Four books on AI adoption for business leaders, built largely on what actually happened at real companies in our markets rather than on vendor case studies. Three more on cybersecurity, which is the constraint that decides what AI you can safely put your data into.

Upcoming · September 15, 2026 · Spooner, WI

Our Flagship AI Training Event: The AI Business Retreat

Beyond our workshops and webinars, the AI Business Retreat is a full day of hands-on AI training in Spooner, WI — assess your AI maturity, build a working AI agent, and leave with a written 90-day roadmap. In person or live remote.

Explore the AI Business Retreat →

Workshops & Webinars FAQ

AI Mastermind is our monthly gathering for business leaders exploring AI. Each session includes a presentation on relevant AI topics, open discussion, and networking with peers navigating similar challenges.
Yes. We design custom workshops tailored to your industry, use cases, and team's experience level. Topics can range from AI fundamentals to specific applications like AI for customer service or operations.
Our workshops blend both. We cover essential concepts, then move into hands-on exercises where participants work with real AI tools and develop use cases for their own business.
Yes. We run in-person workshops across Wisconsin, Minnesota, Iowa and Florida — from offices in La Crosse, Eau Claire and Fort Myers — and virtual workshops for teams anywhere.
Yes. Coulee Tech runs a free public webinar on the AI Business Maturity Model on the first Friday of every month, at 8am Central. It is the cheapest way to judge the teaching before committing to anything, and it is taught by the person who created the framework.
Rod Holum, CEO of Coulee Tech and creator of the AI Business Maturity Model, along with AIBMM-certified coaches trained in it. Rod is a requested speaker around the country, and the same material has been taught to military leadership including generals, to CEO and business audiences, to nonprofits, and to the Chippewa Valley SHRM chapter. Requested engagements, not sponsored slots.
Contact us to be added to the AI Mastermind invitation list. Sessions are typically held monthly and are open to business leaders interested in AI adoption.

Ready to Build AI Literacy?

Contact us to discuss workshops, webinars, or joining the AI Mastermind.