
AI Workshops & Webinars
Build AI literacy across your organization with hands-on workshops and educational webinars — taught by the author of the AI Business Maturity Model and the coaches certified in it. From executive sessions to full team training.
Coulee Tech runs AI workshops and webinars for business teams across Wisconsin, Minnesota, Iowa and Florida — from a free public webinar on the first Friday of every month to private full-day sessions delivered on site. They are taught by Rod Holum, who created the AI Business Maturity Model, and by the AIBMM-certified coaches trained in it.
The free monthly webinar is the easiest way to judge whether the teaching is any good before spending anything. Beyond it, the same material is taught by request and unpaid in rooms that could have booked anyone: military leadership including generals, CEO and executive audiences, nonprofits, and the Chippewa Valley SHRM chapter on AI for HR. It also runs hands-on for a full day at the AI Business Retreat.
Workshop Options
AI Mastermind
Monthly gathering for business leaders to explore AI trends, share experiences, and learn practical applications.
- • Expert presentations
- • Peer discussions
- • Networking opportunities
- • Practical takeaways
Executive AI Workshop
Intensive session for leadership teams to develop AI strategy and identify priority use cases.
- • AI landscape overview
- • Use case brainstorming
- • Strategy development
- • Roadmap creation
Team Training
Hands-on training for teams on specific AI tools and applications relevant to their roles.
- • Tool-specific training
- • Role-based content
- • Hands-on exercises
- • Best practices
AI Mastermind
Join business leaders from across Wisconsin and Florida who are navigating AI adoption. Our monthly AI Mastermind provides a supportive environment to learn, share, and grow.
Each session features expert insights on relevant AI topics, open discussion about challenges and successes, and practical tools you can apply immediately.
Join AI MastermindTypical Session Includes:
- 30 min: Expert presentation on AI topic
- 20 min: Group discussion and Q&A
- 10 min: Peer sharing (wins/challenges)
- Networking before/after
Popular Workshop Topics
Who is standing at the front of the room
Training is only worth the room hire if the person teaching it has done the thing. Ours have published certifications, written the books, and are invited to teach this material by organisations that could have picked anyone.
We did not adopt the framework — we wrote it
The AI Business Maturity Model was created by our CEO, Rod Holum, a Certified AIBMM Master Coach. Coaches at firms around the country are certified in it, and the roster and tiers are public at aibmm.ai/speakers.
Seven published books
Four on AI adoption for business leaders, three on cybersecurity — written by our CEO and our Eau Claire market president.
Requested to teach it, not just sell it
Our CEO is asked to speak around the country: AI for military leadership including generals, AI for HR at the Chippewa Valley SHRM chapter, plus CEO, nonprofit, and business audiences, and a free AIBMM webinar the first Friday of every month.
You can watch us work first
A full-day, hands-on AI Business Retreat with coaches flying in from around the country — attend before you ever sign an engagement.

Rod Holum
Certified AIBMM Master Coach
CEO & Founder, Coulee Tech · La Crosse, WI
Created the AI Business Maturity Model and holds the Master Coach certification in it. He runs the assessments and the executive roadmap work himself, and is a requested speaker around the country, teaching the model to CEOs, military leadership, nonprofits, and business groups.
Verify the certification →
Aaron Libner
Certified AIBMM Executive Coach
President, Eau Claire Market · Eau Claire, WI
Leads adoption work with owners, sales teams and non-profit boards across the Chippewa Valley, in deliberately non-technical language.
Verify the certification →Both profiles are listed publicly in the AIBMM coach directory.
We have had to write this down
Four books on AI adoption for business leaders, built largely on what actually happened at real companies in our markets rather than on vendor case studies. Three more on cybersecurity, which is the constraint that decides what AI you can safely put your data into.
Our Flagship AI Training Event: The AI Business Retreat
Beyond our workshops and webinars, the AI Business Retreat is a full day of hands-on AI training in Spooner, WI — assess your AI maturity, build a working AI agent, and leave with a written 90-day roadmap. In person or live remote.
Explore the AI Business Retreat →Workshops & Webinars FAQ
Ready to Build AI Literacy?
Contact us to discuss workshops, webinars, or joining the AI Mastermind.



