AI Training for Business
Hands-On AI Training, Not Another Webinar
Your team doesn't need more AI theory. They need to leave the room with a working dashboard, a rewritten proposal, a tool-connected agent, and a written 90-day plan — built on data shaped like your business, with instructors in the room when it breaks.
What Good AI Training for a Business Looks Like
Most "AI training" is a slideshow about prompts. Useful training has four tests — if a program fails any of them, your team comes home inspired and nothing changes.
It runs on real business data
Toy demos don't transfer. Training should use QuickBooks-style ledgers, job systems, real proposals, and real photos — data shaped like yours — so what your team builds in the room maps directly to work on Monday.
Everyone leaves with something running
Not notes — artifacts. A live dashboard, a rewritten proposal, thirty days of drafted social posts, a tool-connected AI agent. The finished thing is the proof, and the seed of the company-wide version.
It's split by role, not one-size-fits-all
A CEO needs governance, liability answers, and a board-ready plan. A marketing leader needs working revenue workflows. A hands-on employee needs to build with guardrails. One generic session serves none of them.
It ends with a written plan
The training's last hour matters most: a scored maturity level, the one workflow to ship in 30 days, what to delegate vs build vs buy, and how the next 90 days get measured. Plans without a scorekeeper die by Thanksgiving.
Online Course, Webinar, or Working Session?
Every format has a job. The mistake is expecting a webinar to do a working session's job.
| Format | Good for | What you leave with |
|---|---|---|
| Free webinar | Awareness — hearing what's possible | Notes and a recording link |
| Self-paced course | Individual skill-building on your own schedule | Concepts — if you finish it |
| Hands-on working session | Teams that need AI actually running in the business | Working systems built in the room + a written 90-day plan |
Training Built for the Seat You Sit In
Our next open training — the AI Business Retreat, Sept 14–15 in Spooner, WI — runs three parallel tracks. Pick the page written for your role:
For CEOs & Owners
Walk Into Your Next Board Meeting With the AI Answer
One day for the owner or CEO of an operations-heavy company: an honest read on where you stand with AI, straight answers on security and liability, and a written 90-day plan credible enough to take to the board.
See your trackFor Senior Leaders
You Were Told to "Make AI Happen." Leave With It Happening.
One day for the GM, ops leader, sales leader, or office manager who actually owns the workflow: a repeatable method, proof on data like yours, and one real workflow that runs itself before you're back at your desk.
See your trackFor Employees & Builders
Stop Playing With AI. Start Shipping With It.
One day for the hands-on builder: wire AI to real data, build a tool-connected agent with guardrails, and go back to work with something running — plus the language to make the case internally.
See your trackWhat You Actually Learn
A sample of the hands-on sessions — every one ends with something you keep.
Hire Your First AI Employee (No Developers, No IT Department)
with Greg Brainerd
Session details
Get Found by ChatGPT: SEO Is Now GEO
with Aaron Libner
Session detailsClaude Code Bootcamp: Real Data to Live Dashboard by Lunch
with Tim Holum
Session detailsThe Owner's Cockpit: Every Number That Matters, One Screen
with Rene Miller
Session details
Never Let Another Lead Go Cold: The Follow-Up System That Runs Itself
with Jer Holum
Session detailsYour 90-Day Roadmap: Leave With the Plan
with Rod Holum
Session detailsTraining Anchored to a Maturity Model, Not a Tool List
Tools change monthly; the ladder doesn't. Our training is built on the AI Business Maturity Model (AIBMM) — five levels from scattered AI use to managed AI systems. You get scored on the ladder, then trained toward the next rung.
AI Drifter
Uncontrolled, unstructured AI exposure. Using AI sporadically with no strategy or guidelines.
Prompted Operator
Template-driven prompting with human review. Using AI with standard templates and approved workflows.
Agent Builder
Tool-connected, repeatable agent workflows. AI agents that execute defined steps with traceability.
Agent Manager
Multi-agent orchestration with governance and QA. Managing multiple AI agents that work together with oversight.
Physical Integrator
Embodied automation with real-world execution controls. AI integrated into physical processes and hardware.
AI Training in Wisconsin & Minnesota
In-person training runs in western Wisconsin — an easy drive from the Twin Cities and most of the region. Too far? Every open training has a live remote option, and private workshops come to you.
Who is teaching it
Training days live or die on the instructor. Ours hold published AIBMM certifications, have written the books this material comes from, and get invited to teach it by organisations with no commercial relationship to us.
We did not adopt the framework — we wrote it
The AI Business Maturity Model was created by our CEO, Rod Holum, a Certified AIBMM Master Coach. Coaches at firms around the country are certified in it, and the roster and tiers are public at aibmm.ai/speakers.
Seven published books
Four on AI adoption for business leaders, three on cybersecurity — written by our CEO and our Eau Claire market president.
Requested to teach it, not just sell it
Our CEO is asked to speak around the country: AI for military leadership including generals, AI for HR at the Chippewa Valley SHRM chapter, plus CEO, nonprofit, and business audiences, and a free AIBMM webinar the first Friday of every month.
You can watch us work first
A full-day, hands-on AI Business Retreat with coaches flying in from around the country — attend before you ever sign an engagement.
Rod Holum
Certified AIBMM Master Coach
CEO & Founder, Coulee Tech · La Crosse, WI
Created the AI Business Maturity Model and holds the Master Coach certification in it. He runs the assessments and the executive roadmap work himself, and is a requested speaker around the country, teaching the model to CEOs, military leadership, nonprofits, and business groups.
Verify the certification →
Aaron Libner
Certified AIBMM Executive Coach
President, Eau Claire Market · Eau Claire, WI
Leads adoption work with owners, sales teams and non-profit boards across the Chippewa Valley, in deliberately non-technical language.
Verify the certification →Both profiles are listed publicly in the AIBMM coach directory.
We have had to write this down
Four books on AI adoption for business leaders, built largely on what actually happened at real companies in our markets rather than on vendor case studies. Three more on cybersecurity, which is the constraint that decides what AI you can safely put your data into.
AI Training for Business — Frequently Asked Questions
The next open training day: Sept 15, 2026
The AI Business Retreat at The Island, Spooner WI. Three role-based tracks, 20 hands-on sessions, a written 90-day plan. In person $995$495 · Remote $250.
Save $500 — register by August 31, 2026